Do you want to attract more targeted leads through search engines? As a business owner, you should have a clear understanding of the importance of SEO for building brand authority and generating sales. The fact is that 9 out of 10 online consumers first look for relevant information about products or services before proceeding with their transaction.
Search engine optimization should play an integral part in your overall marketing strategy. But you can’t entrust your organic rankings needs to just any SEO provider. It’s important to select a company that has several years of experience in the industry and have the knowledge about the latest and most effective SEO techniques.
If you want to get the most value for your money, join us at Switch Lead. Here is how we do SEO the right way.
In all the projects we accept, the optimization process begins with a full website SEO audit. This is a necessary step in determining what areas of your site needs improvement. It also helps identify what areas can remain untouched, potentially saving you a lot of money. Our SEO audit thoroughly analyzes every aspect of your website including site architecture, URL slugs, navigation systems, content, internal linking, and the backlinks pointing to your web pages.
Content is king. This statement is often repeated in the world of SEO — and for a good reason. The Google search algorithm is becoming smarter each day when it comes to identifying what a web page is all about. You just can’t afford to skimp on your content as it can not only hurt your rankings but damage your reputation at the same time.
That is why we focus on creating high-quality content to boost the authority and relevancy of your website. Note that we don’t limit content to traditional blog posts. Instead, we recommend incorporating other forms of rich media such as infographics, videos, images, live streaming, and podcasts. The goal is to diversify your content portfolio, which helps increase traffic and engagement.
Plenty of SEO companies will lure you in by making the bold claim of taking your website to the top spot within a short period. You can expect that these agencies rely on shady link building practices to achieve short-term rankings. While this can help you rank your website quickly, you risk getting penalized by Google.
Our company focuses on building contextual, relevant, and authoritative backlinks. This is achieved using an efficient link outreach strategy. By creating real connections with real people or businesses in your industry, you put yourself in the best position to gain links from websites highly relevant to your niche.
We also take pride in doing all our SEO services in-house. Not a single part of our SEO strategy is outsourced to third-party providers. Rest assured that we have a team of qualified and experienced SEO experts who can help you inch closer toward your business goals.
Whether you are a new business or have an established presence in your local area, there is always a way to increase your search engine ranking. One thing we consider when developing your SEO strategy is location keywords. These keywords will be words that relate to your business location. Customers who are looking for services in their area will often include the city in their search queries. By including location keywords, a person searching for businesses in your area will be able to find your website easily.
I have worked in the IT industry for the past 12 years, ultimately gaining experience in PC and server support, maintenance, and implementation on a large scale infrastructure level. Naturally being attracted to anything IT related, I eventually branched off and took part in my own personal projects which included web design, social media marketing, and eventually found my calling with search engine optimization. I am always striving to bring 100% to the work that I do, and my goal with Switch Lead is to build strong, long-term, mutually beneficial relationships with clients and helping their business grow.