Front page rankings allows for more customers to find you and use your services when they need it.
Use search engine optimization on your website to reach the front page and dominate your competition.
We analyze your website to determine what can be done to help increase your conversions
Get your business the local exposure it needs by showing up in the front page rankings in Google.
When it comes to effective Search Engine Optimization, the primary goal is to get your business’s website to the top of the search engine results when someone searches for the goods or services that your company offers. Traffic generated from this type of internet search is called organic traffic. The visitor performs a web search and clicks through your site looking for the things they need or products interested in purchasing. Organic traffic generates much of the revenue of a company’s online business. The need for more organic is why competition is stiff when it comes to search engine ranking and why effective SEO strategies are vital to your business.
Stay up to date on the progress of your campaign with daily emailed reports and monthly progress calls.
Month-to-month contracts. Why should you be forced to stick around if you no longer want SEO?
No outsourcing, black hat tactics, or cutting corners. All work is performed in-house by our team of professionals.
We only work with one business per industry per area so you rank over your competition.
Over the past decade, search engines such as Google have emerged as one of the best ways to grow your business. These days, consumers tend to search online before they spend money on anything. In fact, research studies suggest that more than 95% consumers search online to compare prices or to know more about a particular product or service before they spend money. Therefore, it is important for all businesses, big or small, to invest in search engine marketing.
The term search engine marketing refers to the process of enhancing the visibility of a website in search engine result pages through search engine optimization as well as through paid promotions in search engines. In other words, it can also be said that search engine marketing is a broad term that also encompasses SEO.
Growing Your Business through Erie SEO
There was a time when putting together a few webpages was enough to get high-quality, targeted organic traffic from search engines such as Google. Things have changed over the years. These days, it’s almost impossible for a website to get organic traffic from search engines without making an investment in search engine optimization. The process of our Erie SEO agency can be broadly divided into on page optimization and off page optimization.
On-page, optimization refers to the process of optimizing various on page factors such as including focused keywords with various LSI keywords and other long-term long tail variations in the content. The inclusion of keywords in the title, description, headaches as well as other important tags also forms part of on page optimization. Some of the other important on-page factors include the creation of search engine friendly URL structure among other things.
One of the most important factors that affect rankings in search engine result pages is the content. It is important to create content that is search engine friendly. However, this does not mean stuffing the content with keywords that you want to rank for. It is regarded as keyword spam by search engines, and your website may be penalized if you cramp too many keywords in the web page. Therefore, it is important to create user-friendly content that also includes the keywords that you want to rank for.
It is also important to include several long-tail variations of the keyword. Including several variations of the keyword also helps in creating SEO-friendly content that is also user-friendly. Therefore, the key to creating high-quality content is to make it user-friendly, and include variations of the targeted keyword throughout the content. Our Erie SEO company makes sure to check for content quality on your website during the optimization process.
Regarding on page optimization, title and description also play an important role. While the meta descriptions are not considered by search engines for rankings, these are still used by search engines to give context to an URL in the search engine result pages. Therefore, it is important to create an enticing meta description that includes your targeted keywords. In case the description is not considered relevant by the search engines, they may pull other snippets of content from the web page to display in the search engine result pages.
As far as off-page optimization is concerned, the most important factor is links from other domains. The off page optimization has undergone a lot of change with the release of various algorithmic updates by Google over the years. These days, it is important to get a link from related domains. In other words, a link from other domains within the same industry is much more valuable than multiple links from domains that are not related to the subject of your website.
Also, you should never try to buy links as it is against the Webmaster guidelines issued by Google and other search engines. The best way to get high-quality links from other domains is guest posting as well as by creating high-quality content that naturally attracts links. There are several resources available online that can help you in creating content that attracts natural links from other high-quality domains.
Another way to bring traffic to your business website is through paid advertising on search engines. Businesses all over the world pay Google billions of dollars each year to get their advertisements on the search engine result pages.
Search engine marketing can quickly get costly if you don’t know what you’re doing. The key to run a successful paid search engine marketing campaign is to understand your audience. This will help you discover the keywords that are typically used by your targeted audience to find the information they need. It is also important for you to understand various terms such as long tail keywords, buying intent, negative keywords and other terms that are commonly used in the search engine marketing industry.
If you do not have the time to understand the process of paid advertising on search engines, you may hire the services of an experienced and qualified consultant who is expert in paid advertising on search engines. These consultants usually run advertising campaign of their clients on a commission basis on for a fixed fee.
Overall, SEO and SEM has the potential to take your business to the next level, but you need to do your homework to make the most of your investment in SEO and SEM.
People are five times more likely to leave a mobile site that isn’t mobile-friendly
As mobile device use continues to grow every year, more people will spend time on their mobile devices and tablets but many websites are not optimized for smaller screen sizes and site speed. We can help optimize your website to ensure that visitors who access your site from any mobile device will have a smooth, easy experience.
Contact us to find out what we can do for your website.