Invest in your employees Today, most customer service departments are run with the goal of minimizing costs. Cost awareness permeates the entire department in a negative way, among other things by giving the employees minimum wages, short training, and simple management following clear instructions. This only leads to staff...

Most people working in B2B sales know the concepts of prospect, lead and buy signal. What the words really mean and what sets them apart, however, is far from being aware of. One reason for this is that different CRM and marketing automation providers use them in different ways....

What is the most difficult thing about starting a business? For many, the answer is “finding customers”. Unfortunately, having a good product or service that you are sure will be a success is not enough. You have to go out and find customers. In fact, it is important for...

The biggest currency is giving value. That’s how you get customers who want to buy from you. A fact backed by science and controversial marketing. You want to sell in a way that increases the value of your brand while at the same time resulting in high customer satisfaction....

What is customer experience? Customer experience is relatively new as a concept and there is probably some conceptual confusion about what customer experience means and what a difference it is, for example. customer experience and customer satisfaction. Our definition of customer experience is: “The customer’s total experience of an...

Ambassadors are your most loyal customers. They are prepared to pledge their own reputation to recommend you to a friend. And ambassadors can be used to the advantage of the company! In addition to the fact that they often account for the highest sales, they market your brand and...

Spending time and resources on good customer service should be natural for all companies. Taking care of their customers when they encounter challenges or problems and not least following up on how the customer experienced the service. Does it look so in reality? Research shows that 80 percent of...

Creating leads automatically sounds a bit like science fiction. In reality, it’s more science than fiction. Sellers generally spend a lot of their time trying to make contact with potential customers. When contact is established, more time is needed to qualify them and create dialogue. There is a lot...

Have you started your website but have not yet got any customers? We know that reaching your first customers can be difficult. That is why you need to work to be seen – because if you are not visible, your customers won’t find it. We want you to appear...

Building up and running a functioning company is difficult. You have probably lived through many years of adversity and a series of failures before you get to where you are today. Of course, you want all customers to be satisfied. The question is, do you know your customers well...