Nowadays, you rarely see a company that is the only one in its market. If you go to the local grocery store you will find countless brands of the same product. With about the same price. What makes you choose a brand over the others? Is it the taste?...

Building a strong brand requires a solid brand strategy and robust implementation capability. Your brand is more than your logo. Your brand communicates your company’s personality and shapes your customers’ perceptions of who you are. Your brand should project the expectations and promises you want to convey to your...

How to Build Strong Customer Relationships Good customer relationships are personal relationships Business is always about relationships. Over time, it has become a known fact. Some may even argue that good customer relationships can be more important than our product or service. Others say that companies should do business...

In order to distinguish yourself from the competition, it is important that you think from the beginning how you want to build your brand. When shopping for a product you often think about what kind of brand you buy, do you choose Adidas or Nike when buying a pair...

Whether it’s the personal brand or the company, a strong brand gives you both goodwill and makes you known in the market. Every time a person buys a product or service, become a member of a club, starts subscribing to something etc. online, it means that he or she,...

Many people believe that marketing alone can create a strong brand, but much more is needed. You need to start from the ground up so you know what message you want to communicate. But clearly, a strong brand sells and it doesn’t have to be that hard. If you...

Invest in your employees Today, most customer service departments are run with the goal of minimizing costs. Cost awareness permeates the entire department in a negative way, among other things by giving the employees minimum wages, short training, and simple management following clear instructions. This only leads to staff...

Most people working in B2B sales know the concepts of prospect, lead and buy signal. What the words really mean and what sets them apart, however, is far from being aware of. One reason for this is that different CRM and marketing automation providers use them in different ways....

What is the most difficult thing about starting a business? For many, the answer is “finding customers”. Unfortunately, having a good product or service that you are sure will be a success is not enough. You have to go out and find customers. In fact, it is important for...

The biggest currency is giving value. That’s how you get customers who want to buy from you. A fact backed by science and controversial marketing. You want to sell in a way that increases the value of your brand while at the same time resulting in high customer satisfaction....