Quality over quantity
Network with the right people online
Networking has always been important in expanding its contact network and reaching potential customers. But it has become both more important and in many ways simpler in today’s social media world. A few clicks away is the opportunity to find other interesting players and see what they are working on right now. But in the wide range, it is extra important to find the right people! Finding those who reach the target group you are looking for and can contribute to your business.
Share other companies’ content
It may sound counterproductive but sharing content created by other companies causes them to pay attention to you and maybe share your material, but it is also a source of quality material to publish that requires less work than creating it yourself from scratch. But it can also help build up the target group’s confidence to share material that may be of use to them in their flow.
Build your own personal brand
You are your brand! Publish material that says something about you as a person and makes you human, without being unprofessional for that matter. Does your audience know that you love cats and that makes you pop into their minds when they see a cat? Congratulations on getting free advertising! This is what is called branding and building a brand. Try to find the balance of personal without being unprofessional.
Publish posts at the right time
Who is your target audience? And when are they receptive to what you have to say? If you want to influence which breakfast cereals are eaten in the United States, it is not enough to publish at. 9 in the morning in Sweden. Think about who you want to reach and adjust the time you publish to it so that the message has a chance to reach.
Search engine optimize your content
Whatever good content you create, it must succeed in reaching out to have an effect. Keyword optimization does just that, helping you reach out. Doing it as efficiently as possible increases the chances of reaching out and getting high when someone searches for your topic.
Include video and pictures
A picture says more than a thousand words may be an old saying but there is much truth to it. Image and text work together to create an understanding for the user and capture the attention. And if you catch the attention you have a chance to reach out with the message. Images and video create greater engagement with users on social media than just text does. For example, Facebook’s algorithms prioritize images and moving material, which means that the content gets higher up in the flow and thus gets more exposure. But it is not enough with any pictures or videos, keep in mind that it must be relevant to both the sender and the target audience.
By using hashtags, you can reach outside your regular feed and also be detected by users who are not already following your media channels. It gives the possibility of dissemination to people who are interested in what you do but who may not know you before, and you can thus create new contacts or customers using the material you have already published to your existing contacts or followers.