Tuesday, April 20
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Brands

   
Measure Brand Awareness: Build a Powerful Brand

Measure Brand Awareness: Build a Powerful Brand

Brands, Business
Nowadays, you rarely see a company that is the only one in its market. If you go to the local grocery store you will find countless brands of the same product. With about the same price. What makes you choose a brand over the others? Is it the taste? Perhaps. What about Pepsi and Coca-Cola then? What is brand awareness? If you work with marketing, you know that your job is about getting people to choose your product no matter how similar the competitors' products are to your product. But where do you start? First, you need to find out where you stand when it comes to brand awareness. Brand awareness is about how well-known consumers are with your product or service. Is your brand the first thing they think of when they want to buy a particular product or service? When you know how ...
   
How to Strengthen Your Brand

How to Strengthen Your Brand

Brands
Many people believe that marketing alone can create a strong brand, but much more is needed. You need to start from the ground up so you know what message you want to communicate. But clearly, a strong brand sells and it doesn't have to be that hard. If you want to challenge your competitors and increase your market share, then it is worth investing in strengthening your brand. We thought of helping you along the way and outlining why you should have a good brand, what is important and what it can give you and your company. What is a trademark? A trademark is a name, symbol, or sign used to identify products or services. But the brand is more than the graphic logo, it is a promise of what you deliver to your customers but also what you stand for internally. A strong brand is built fro...
   
Brand Strategy – 10 Tips to Build a Strong Brand!

Brand Strategy – 10 Tips to Build a Strong Brand!

Brands, Business
A brand can be described as a bundle of associations associated with a company name, service or product name. A strong brand is well known, clearly and positively charged, Top of mind simply! Attention in a broader context usually characterizes strong brands, for example when it comes to social issues, the environment, and the social debate. A practically useful brand platform must not be too extensive or diffuse, rather concrete in essence that summarizes the brand and which gives clear guidance in communication. The brand platform can be designed in different ways and contain different components. 1. Business concept - Create a focal point! The business or business concept briefly and concisely describes what the company or organization does and for whom. Keep it simple and clear ...
   
5 Tips For Building A Brand With Limited Budget

5 Tips For Building A Brand With Limited Budget

Brands
Brands can be one of the most important strategic assets of a company. At the same time, building, maintaining and protecting them can be very time-consuming and costly - especially for companies with a global focus. Through the right strategic priorities, you can save valuable resources in the form of time and money, which can be very useful for fast-growing companies. The following 5 tips will help you build a strong brand with a limited budget. Build value in a brand Building awareness of a brand requires both time and money. Companies with a limited budget can make this significantly more efficient by choosing the main brand to build value around. This can then be allowed to permeate such things as product names, company names, domain names, etc. This strategy is often used in,...
   
How do You Build a Brand?

How do You Build a Brand?

Brands
How to build a brand? 1. Live your brand with passion In order to live your brand, it is important at an early stage to find your niche, create credibility and how you are perceived today. It's about daring to invest in what you are passionately interested in, having patience and pursuing the venture all the way out - even if the setbacks emerge. Passionate people are the ones who create attention and make your brand memorable. 2. What makes a brand strong? A strong brand can be built from both hard and soft building blocks. The hard ones are about the functional needs of the buyer, ie the product or service itself. Concrete examples are the durability of batteries, the competence of a car mechanic, etc. The soft building blocks are less about how the product or service performs and mo...
   
10 Tips for Getting Your Brand up and Running as an Entrepreneur

10 Tips for Getting Your Brand up and Running as an Entrepreneur

Brands
Do you want to be successful, rewritten and remembered? A strong trend with several benefits is to cooperate with another company. H&M was early to do this through several re-written collaborations with international star designers. Collaboration can help you add a dimension that sets your offering apart from the competition. In addition, we share our top tips for monitoring your surroundings - and acting on what happens: Just by skimming through the news feed, you usually find several topics that give a reason to act in some way. Here are our top 10 tips for getting your brand up and running as an entrepreneur: 1. Register a good domain name. Your name is your greatest asset and something to create both awareness and sympathy for, so it's worth spending a little time find...
   
4 Tips for a Stronger Brand in Social Media

4 Tips for a Stronger Brand in Social Media

Brands
As today's consumers become increasingly discerning, it becomes more important for a company's survival to ensure authenticity. And what do we mean by that? In short, one can translate authenticity into integrity, where the focus is on honesty and transparency. What is communicated outwards must be in line with the brand's why and how? As a brand, you must not act contradictory, but the messages you send out must be connected and feel credible. According to a survey conducted by Cohn & Wolfe, 87% of global consumers believe that brands should always act responsibly. A pure class victory in comparison to innovation (72%) and how unique a product or service is (71%). It is no longer about a hunt for the next “best product” but it is about trust in the brand and how it can contri
   
Building Hype Around Your Brand With Instagram 2020

Building Hype Around Your Brand With Instagram 2020

Brands
Imagine that you have made something concrete of your idea, tested it on a small scale and maybe got an angel investor on the hook. You know you're on a potential gold mine - but how are you going to reach out with your product to the broad mass? For a young startup without a huge marketing budget, social media has proven to be an excellent platform to grow on. It can even be the crucial difference between success and failure. Many older and large brands have for a long time seen their stores as merely a sales place, instead of seeing them as a brand-building site that offers an experience for visitors. I think that is the key to success in retail. Physical stores and e-commerce are not competing, but it is connected, it is strange that many large companies have not realized t...
   
10 Things That Build Strong Brands 2020

10 Things That Build Strong Brands 2020

Brands
A brand can be described as a bundle of associations associated with a company name, service or product name. A strong brand is well known, clearly and positively charged, Top of mind simply! Attention in a broader context usually characterizes strong brands, for example when it comes to social issues, the environment and the social debate. A practically useful brand platform must not be too extensive or diffuse, rather concrete in essence that summarizes the brand and which gives clear guidance in communication. The brand platform can be designed in different ways and contain different components. 1. Mission & Vision - If you need a little deeper, something that is motivated from within is also needed. Why are we there and what do we want to achieve? What is our mission that ...