Category: Brands

Nowadays, you rarely see a company that is the only one in its market. If you go to the local grocery store you will find countless brands of the same product. With about the same price. What makes you choose a brand over the others? Is it the taste?...

Building a strong brand requires a solid brand strategy and robust implementation capability. Your brand is more than your logo. Your brand communicates your company’s personality and shapes your customers’ perceptions of who you are. Your brand should project the expectations and promises you want to convey to your...

In order to distinguish yourself from the competition, it is important that you think from the beginning how you want to build your brand. When shopping for a product you often think about what kind of brand you buy, do you choose Adidas or Nike when buying a pair...

Whether it’s the personal brand or the company, a strong brand gives you both goodwill and makes you known in the market. Every time a person buys a product or service, become a member of a club, starts subscribing to something etc. online, it means that he or she,...

Many people believe that marketing alone can create a strong brand, but much more is needed. You need to start from the ground up so you know what message you want to communicate. But clearly, a strong brand sells and it doesn’t have to be that hard. If you...

A brand can be described as a bundle of associations associated with a company name, service or product name. A strong brand is well known, clearly and positively charged, Top of mind simply! Attention in a broader context usually characterizes strong brands, for example when it comes to social...

Brands can be one of the most important strategic assets of a company. At the same time, building, maintaining and protecting them can be very time-consuming and costly – especially for companies with a global focus. Through the right strategic priorities, you can save valuable resources in the form...

Your brand encompasses everything you are and sets you apart from the competitors in the market. It helps you show the target group how you can solve their problems, what you stand for as a company and why you do what you do. Events are based on the same...

A strong brand sells – this is how you succeed! Do you also want to come up and challenge the big giants IKEA or Coca-Cola? Do you know what they all have in common? Yes, a strong brand! Building a strong brand does not have to be difficult or...

How to build a brand? 1. Live your brand with passion In order to live your brand, it is important at an early stage to find your niche, create credibility and how you are perceived today. It’s about daring to invest in what you are passionately interested in, having...