Brands

Many people believe that marketing alone can create a strong brand, but much more is needed. You need to start from the ground up so you know what message you want to communicate. But clearly, a strong brand sells and it doesn't have to be that hard. If you want to challenge your competitors and increase your market share, then it is worth investing in strengthening your brand. We thought of helping you along the way and outlining why you should have a good brand, what is important and what it can give you and your company. What is a trademark? A trademark is a name, symbol, or sign used to identify products or services. But the brand is more than the graphic logo, it is a promise of what you deliver to your customers but also what you stand for internally. A strong brand is built fro...

Brands can be one of the most important strategic assets of a company. At the same time, building, maintaining and protecting them can be very time-consuming and costly - especially for companies with a global focus. Through the right strategic priorities, you can save valuable resources in the form of time and money, which can be very useful for fast-growing companies. The following 5 tips will help you build a strong brand with a limited budget. Build value in a brand Building awareness of a brand requires both time and money. Companies with a limited budget can make this significantly more efficient by choosing the main brand to build value around. This can then be allowed to permeate such things as product names, company names, domain names, etc. This strategy is often used in,...

How to build a brand? 1. Live your brand with passion In order to live your brand, it is important at an early stage to find your niche, create credibility and how you are perceived today. It's about daring to invest in what you are passionately interested in, having patience and pursuing the venture all the way out - even if the setbacks emerge. Passionate people are the ones who create attention and make your brand memorable. 2. What makes a brand strong? A strong brand can be built from both hard and soft building blocks. The hard ones are about the functional needs of the buyer, ie the product or service itself. Concrete examples are the durability of batteries, the competence of a car mechanic, etc. The soft building blocks are less about how the product or service performs and mo...

Do you want to be successful, rewritten and remembered? A strong trend with several benefits is to cooperate with another company. H&M was early to do this through several re-written collaborations with international star designers. Collaboration can help you add a dimension that sets your offering apart from the competition. In addition, we share our top tips for monitoring your surroundings - and acting on what happens: Just by skimming through the news feed, you usually find several topics that give a reason to act in some way. Here are our top 10 tips for getting your brand up and running as an entrepreneur: 1. Register a good domain name. Your name is your greatest asset and something to create both awareness and sympathy for, so it's worth spending a little time find...

As today's consumers become increasingly discerning, it becomes more important for a company's survival to ensure authenticity. And what do we mean by that? In short, one can translate authenticity into integrity, where the focus is on honesty and transparency. What is communicated outwards must be in line with the brand's why and how? As a brand, you must not act contradictory, but the messages you send out must be connected and feel credible. According to a survey conducted by Cohn & Wolfe, 87% of global consumers believe that brands should always act responsibly. A pure class victory in comparison to innovation (72%) and how unique a product or service is (71%). It is no longer about a hunt for the next “best product” but it is about trust in the brand and how it can contri

Imagine that you have made something concrete of your idea, tested it on a small scale and maybe got an angel investor on the hook. You know you're on a potential gold mine - but how are you going to reach out with your product to the broad mass? For a young startup without a huge marketing budget, social media has proven to be an excellent platform to grow on. It can even be the crucial difference between success and failure. Many older and large brands have for a long time seen their stores as merely a sales place, instead of seeing them as a brand-building site that offers an experience for visitors. I think that is the key to success in retail. Physical stores and e-commerce are not competing, but it is connected, it is strange that many large companies have not realized t...

A brand can be described as a bundle of associations associated with a company name, service or product name. A strong brand is well known, clearly and positively charged, Top of mind simply! Attention in a broader context usually characterizes strong brands, for example when it comes to social issues, the environment and the social debate. A practically useful brand platform must not be too extensive or diffuse, rather concrete in essence that summarizes the brand and which gives clear guidance in communication. The brand platform can be designed in different ways and contain different components. 1. Mission & Vision - If you need a little deeper, something that is motivated from within is also needed. Why are we there and what do we want to achieve? What is our mission that ...