
Measure Brand Awareness: Build a Powerful Brand
Nowadays, you rarely see a company that is the only one in its market. If you go to the local grocery store you will find countless brands of the same product. With about the same price. What makes you choose a brand over the others? Is it the taste? Perhaps. What about Pepsi and Coca-Cola then?
What is brand awareness?
If you work with marketing, you know that your job is about getting people to choose your product no matter how similar the competitors' products are to your product. But where do you start? First, you need to find out where you stand when it comes to brand awareness. Brand awareness is about how well-known consumers are with your product or service. Is your brand the first thing they think of when they want to buy a particular product or service? When you know how ...