Category: Brands

A brand can be described as a bundle of associations associated with a company name, service or product name. A strong brand is well known, clearly and positively charged, Top of mind simply! Attention in a broader context usually characterizes strong brands, for example when it comes to social...

Brands can be one of the most important strategic assets of a company. At the same time, building, maintaining and protecting them can be very time-consuming and costly – especially for companies with a global focus. Through the right strategic priorities, you can save valuable resources in the form...

Your brand encompasses everything you are and sets you apart from the competitors in the market. It helps you show the target group how you can solve their problems, what you stand for as a company and why you do what you do. Events are based on the same...

A strong brand sells – this is how you succeed! Do you also want to come up and challenge the big giants IKEA or Coca-Cola? Do you know what they all have in common? Yes, a strong brand! Building a strong brand does not have to be difficult or...

How to build a brand? 1. Live your brand with passion In order to live your brand, it is important at an early stage to find your niche, create credibility and how you are perceived today. It’s about daring to invest in what you are passionately interested in, having...

Do you want to be successful, rewritten and remembered? A strong trend with several benefits is to cooperate with another company. H&M was early to do this through several re-written collaborations with international star designers. Collaboration can help you add a dimension that sets your offering apart from the...

As today’s consumers become increasingly discerning, it becomes more important for a company’s survival to ensure authenticity. And what do we mean by that? In short, one can translate authenticity into integrity, where the focus is on honesty and transparency. What is communicated outwards must be in line with...

Brand building is about establishing and maintaining personal relationships between the company and potential and existing customers in the long term and purposefully, and that social media can be an effective way to achieve this – not just “business to consumer” but also “business to business”. Think about brand...

  Focus on what your business does for customers. Your brand does no job for you unless it delivers what customers are looking for and want. Make a Mission Statement. Yes, there should be an equally good concept in Swedish but the Mission statement is good because it is...

In my last post, I revealed the top list of brand associations that, in general terms, drive sales in business-to-business (b2b). In this post, I highlight three more general lessons about what it takes to build a strong brand, within both b2b and b2c. Thus, a brand that drives...