Building Brands

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Online marketing blog

Category: Brands

The Benefits of Building a Brand

Surely vision and mission are important ingredients in your brand work. But did you know that the purpose, your “purpose” or your “why” is an equally crucial puzzle piece. And it is a puzzle piece that is increasing in importance for each passing day. Today, one could even say...

How to Build a Strong Brand

We choose brands that we have attached to in one way or another. Most often, we weigh our own personalities in different brands, and this is exactly how you work when working with a brand. The importance of building a brand From the milk package in the morning to...

Measure Brand Awareness: Build a Powerful Brand

Nowadays, you rarely see a company that is the only one in its market. If you go to the local grocery store you will find countless brands of the same product. With about the same price. What makes you choose a brand over the others? Is it the taste?...

The Importance of a Strong and Established Brand

Building a strong brand requires a solid brand strategy and robust implementation capability. Your brand is more than your logo. Your brand communicates your company’s personality and shapes your customers’ perceptions of who you are. Your brand should project the expectations and promises you want to convey to your...

How to Build a Strong Brand Online to Attract new Customers

In order to distinguish yourself from the competition, it is important that you think from the beginning how you want to build your brand. When shopping for a product you often think about what kind of brand you buy, do you choose Adidas or Nike when buying a pair...

How to Build a Strong Brand with YouTube

Whether it’s the personal brand or the company, a strong brand gives you both goodwill and makes you known in the market. Every time a person buys a product or service, become a member of a club, starts subscribing to something etc. online, it means that he or she,...

How to Strengthen Your Brand

Many people believe that marketing alone can create a strong brand, but much more is needed. You need to start from the ground up so you know what message you want to communicate. But clearly, a strong brand sells and it doesn’t have to be that hard. If you...

Brand Strategy – 10 Tips to Build a Strong Brand!

A brand can be described as a bundle of associations associated with a company name, service or product name. A strong brand is well known, clearly and positively charged, Top of mind simply! Attention in a broader context usually characterizes strong brands, for example when it comes to social...

5 Tips For Building A Brand With Limited Budget

Brands can be one of the most important strategic assets of a company. At the same time, building, maintaining and protecting them can be very time-consuming and costly – especially for companies with a global focus. Through the right strategic priorities, you can save valuable resources in the form...

Why You Should Build Brand Awareness

Your brand encompasses everything you are and sets you apart from the competitors in the market. It helps you show the target group how you can solve their problems, what you stand for as a company and why you do what you do. Events are based on the same...