Building Brands

Getting Leads

Getting Leads and Building Your Customer Base

Getting Customers

Category: Brands

10 Tips for Getting Your Brand up and Running as an Entrepreneur

Do you want to be successful, rewritten and remembered? A strong trend with several benefits is to cooperate with another company. H&M was early to do this through several re-written collaborations with international star designers. Collaboration can help you add a dimension that sets your offering apart from the...

4 Tips for a Stronger Brand in Social Media

As today’s consumers become increasingly discerning, it becomes more important for a company’s survival to ensure authenticity. And what do we mean by that? In short, one can translate authenticity into integrity, where the focus is on honesty and transparency. What is communicated outwards must be in line with...

How to Build a Brand with Content Marketing

Brand building is about establishing and maintaining personal relationships between the company and potential and existing customers in the long term and purposefully, and that social media can be an effective way to achieve this – not just “business to consumer” but also “business to business”. Think about brand...

How to Build a Brand for Your Company

  Focus on what your business does for customers. Your brand does no job for you unless it delivers what customers are looking for and want. Make a Mission Statement. Yes, there should be an equally good concept in Swedish but the Mission statement is good because it is...

What Makes a Brand Strong?

In my last post, I revealed the top list of brand associations that, in general terms, drive sales in business-to-business (b2b). In this post, I highlight three more general lessons about what it takes to build a strong brand, within both b2b and b2c. Thus, a brand that drives...

Building Hype Around Your Brand With Instagram 2020

Imagine that you have made something concrete of your idea, tested it on a small scale and maybe got an angel investor on the hook. You know you’re on a potential gold mine – but how are you going to reach out with your product to the broad mass?...

10 Things That Build Strong Brands 2020

A brand can be described as a bundle of associations associated with a company name, service or product name. A strong brand is well known, clearly and positively charged, Top of mind simply! Attention in a broader context usually characterizes strong brands, for example when it comes to social...