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Brands

   
Building Hype Around Your Brand With Instagram 2020

Building Hype Around Your Brand With Instagram 2020

Brands
Imagine that you have made something concrete of your idea, tested it on a small scale and maybe got an angel investor on the hook. You know you're on a potential gold mine - but how are you going to reach out with your product to the broad mass? For a young startup without a huge marketing budget, social media has proven to be an excellent platform to grow on. It can even be the crucial difference between success and failure. Many older and large brands have for a long time seen their stores as merely a sales place, instead of seeing them as a brand-building site that offers an experience for visitors. I think that is the key to success in retail. Physical stores and e-commerce are not competing, but it is connected, it is strange that many large companies have not realized t...
   
10 Things That Build Strong Brands 2020

10 Things That Build Strong Brands 2020

Brands
A brand can be described as a bundle of associations associated with a company name, service or product name. A strong brand is well known, clearly and positively charged, Top of mind simply! Attention in a broader context usually characterizes strong brands, for example when it comes to social issues, the environment and the social debate. A practically useful brand platform must not be too extensive or diffuse, rather concrete in essence that summarizes the brand and which gives clear guidance in communication. The brand platform can be designed in different ways and contain different components. 1. Mission & Vision - If you need a little deeper, something that is motivated from within is also needed. Why are we there and what do we want to achieve? What is our mission that ...