Wednesday, September 23
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How to Use Content to Generate Leads

How to Use Content to Generate Leads

Business
A large part of the marketing department's work today consists of creating content that facilitates the sales department. Whether it is about creating interest or building knowledge with your leads or customers, the content needs to be accessible and well thought out. But what kind of content is needed to drive leads and customers into the buying process? Here's an overview of how you can leverage content to generate leads! Today, people want to learn and educate themselves about something rather than being sold to. It is about being a natural source for information that offers both value and support all the way through the customer journey. Whether you already have a library full of material to pick from, or if you are just about to start producing content, it can be good to think ...
   
The Complete Beginner’s Guide to Generating Business Leads

The Complete Beginner’s Guide to Generating Business Leads

Business, Leads, Marketing
What is Lead Generation? Lead generation is about the process of identifying potential customers for the company's products or services. If you are a salesman or founder of a B2B company, you probably have some experience in the field. Contrary to what some may think, lead generation is not just about making cold phone calls or sending out a lot of emails. It is much more complex. In this post, we have compiled everything you need to know about generating leads for your business as a beginner. What is a lead? A lead is a person who has shown interest in your company's product or service. As a lead, you are contacted by a company or organization with which you already have some form of interaction, instead of getting a random cold call from someone who bought your contact inform...
   
5 Tips to Build Implement Sustainability Into Your Company

5 Tips to Build Implement Sustainability Into Your Company

Business
5 tips - build a sustainable brand Sustainability and the fact that companies take responsibility for the environment, social and economic development are becoming increasingly important for customers. It is a factor that influences consumers' purchasing decisions in most industries and the third most important factor in terms of price and quality for corporate customers. Over the past ten years, sustainability has moved from corporate PR departments, when it was often about charity and sponsorship, to integrating sustainability and making it part of the core business. The biggest challenge in the future is to move from linear to circular systems and business models. 1. Start from your own business! Think about it! What is the purpose of your own organization? Is it a company, ...
   
Great Tips to Selling More During the Low Season

Great Tips to Selling More During the Low Season

Business, Marketing
Large parts of the western world shake their heads in wonder at all our holidays, half-days, long holidays etc. And on top of this, we run Christmas parties throughout December and from mid-June to mid-August most of the country is closed. Anyone who is employed by a company and wants to be even more vacant places the holiday during the first two weeks in June and the last two in August, and thus in principle get the whole summer off. On Fridays, the sellers do not call anyone after lunch "because you can't get a hold of anyone". Mondays are typical meeting days and it doesn't matter if the participants benefit from the information or not - a meeting should be held and everyone should be present. All this is great for you if you use it correctly. This article gives you tips ...
   
What is Inbound Marketing?

What is Inbound Marketing?

Brands, Business, Customers, Leads, Marketing
By providing valuable information to your target audience, you drive visitors to your site, thus generating leads and increased sales. Inbound Marketing is a marketing method that aims to attract customers by creating valuable content tailored to them. (Hello, annoying and annoying ads - hello useful content.) Examples of marketing included in Inbound Marketing are blogs Social Media Guides Video podcasts webinars Inbound Marketing is about understanding its target audience in depth. Creating educational materials helps people make good decisions about what products and services they want to buy. Why Inbound Marketing is Popular Today Inbound Marketing is popular because it helps people seeking answers to their questions while generating sales to the company. In...
   
How to Strengthen Your Brand Identity

How to Strengthen Your Brand Identity

Brands, Business, Marketing
Strengthen your brand identity Today we live in a digital world where technology can sometimes be quite square. It is a constant noise with many different messages on our channels. For the sender, it is a challenge to reach out with their message and content. With a clear digital identity that strengthens the company's brand and consistent use, one can reach out through the noise and have a better effect on the various channels. What is a digital brand identity and why is it important? Digital brand identity is more than just a logo, it is the way a company presents itself visually by uniformly applying the guidelines developed for the brand. The brand identity is a cornerstone of how you want the brand to be perceived in the market. The purpose is not only to be able to communi...
   
4 Ways to Create a Successful Brand

4 Ways to Create a Successful Brand

Brands, Business, Marketing
The right domain name, an aura of expertise and some simple tricks to get others to tell you why your business is fantastic. These four tips on successful brands you want to know! 1. Start with the domain name Most buying decisions today are made using the Internet and search engines like Google, and a strong domain name is absolutely crucial. You can choose between having a domain name that corresponds to your target group's search habits, such as travel.com, or a domain name based on your company's brand such as Nike.com. Strive to use as short domain names as possible, and if possible buy both .se and .com. Try to avoid hyphens in the address. 2. Become an expert and share knowledge Let's start by getting to know your company. Therefore, it is crucial that you create an image ...
   
Inbound vs. Outbound Lead Generation

Inbound vs. Outbound Lead Generation

Business, Leads, Marketing
Although inbound and outbound lead generation share common goals, there are some differences between ways of working. We work out how they work and make sure you give you an insight you don't want to miss - hang out! Inbound lead generation Simply put, inbound lead generation is when you share content. Can be: downloadable guides, checklists and other content that add value to your target audience. The goal of the activities is to attract people from companies that meet your ideal customer to, voluntarily, provide contact information. Inbound lead generation is about taking people who have shown an interest and warming them up with different kinds of content to make them “warm” until a seller can be connected, book the meeting and close the deal. Outbound lead generation Is the oppo
   
5 Crucial Tips for Building a Strong Brand

5 Crucial Tips for Building a Strong Brand

Brands, Business, Marketing
Why is a strong brand so important, and what can print clothes do to lift it? Maybe many are wondering, and just as many mistakenly believe that a brand is the same as a logo or a slogan, but it is so much more than that. A brand is about how customers, employees, and others perceive your business as well as your products and services. What thoughts, feelings, and associations appear when they see your logo and hear your name are mentioned. A brand includes everything from the graphic profile with which colors, patterns, and fonts are used, your website and how you advertise, to how you post and respond on social media and answer the phone. In short, your brand is the soul of the business in a nutshell. The brand is important to build and disseminate for several reasons. It c...
   
How to Generate More Customers with Social Media

How to Generate More Customers with Social Media

Business, Customers, Leads
Social media is not just for individuals or large companies with strong brands. For you as a small business, there is much to be gained from being visible and active in social media. And it doesn't have to be difficult. Today, many are small business owners. Whether you are a craftsman, a hairdresser or a consultant, your personal brand and the company will be one and the same. When customers are looking for a suitable company for the next assignment, you will gain from being easy to find and have a clear offer. Your brand consists of three components: you should be easy to find, easy to understand and obvious to choose. Being clear in choosing means that you clearly communicate that you meet your target group's preferences and needs. It makes it easy to make the decision to hire you...