Business

What is the most difficult thing about starting a business? For many, the answer is "finding customers". Unfortunately, having a good product or service that you are sure will be a success is not enough. You have to go out and find customers. In fact, it is important for most entrepreneurs to be out and recruit new customers on a regular and frequent basis even after their business becomes successful. When it comes to attracting customers to their start-up business, it's about being active on several fronts. Firstly, it is important to bind existing customers to the company so that they become loyal and partly it is about finding new customers. This is not only to fill the gap behind those who have passed on to a competitor but also to increase market share and increase sales. Below, as...

A strong digital brand is important for exactly the same reason you found on this blog, joined Facebook (and not Google+) or googled information about that Christmas present last year. Just as you and I search for information online, almost everyone, both existing and potential customers, are looking for services and products online. In this post, we have chosen to rewrite the digital brand and the tips, therefore, presume that you already have (or have set the concept for) a today analog brand. That being said, we are hoping for our very best tips for a strong and long-term digital brand - which will make customers find you (instead of the opposite): Define your target image and target audience 1. What are your values and what value do you create for your customers? In order to cr...

Lead generation is a key concept for all B2B companies working with inbound marketing. Most business-to-business companies turn to a narrow and well-defined target group, which requires targeted marketing efforts. With the right strategy and elaborate content, you can make your website your best seller and bring home huge competitive advantages. In this blog post, we go over what lead generation is and answer some of the most common questions our customers ask us. First and foremost: what is a lead? A lead is a person who has shown an interest in a company's product or service in one way or another. For example, by downloading a directory or subscribing to a newsletter. A lead is getting ready to make a purchase decision but still needs to be processed. What is lead generation? ...

There are many things that can cause you to lose customers. Sometimes the reason for losing a customer is more extensive, such as quality problems or the like. But more commonly, it is the small simple things that happen in the daily work that cause the customer to leave. Here are some common causes. You do not focus on customer benefit In all customer relationships, it is important to deliver customer benefit. The day you forget it and just focus on doing what you need and nothing more, then the journey begins to lose the customer. You are not available That the customer can reach you is crucial for a good relationship. Of course, the level of availability depends on several aspects, but on the day the customer feels that you are not available, that day they start looking for a new su...

Every now and then, everyone happens to lose a customer. Regardless of whether you have delivered well and managed your work, there may be factors that cause you to lose a customer. Obviously, the risk is reduced if you do a good job. If nevertheless, it becomes a fact, the following efforts are recommended. First, try to take back your customer. Just because you have lost a customer does not have to mean that it is completely gone. The new supplier may not cover everything you offered. This may mean that you have the opportunity to continue to deliver but to a lesser extent. If there is a large customer, there may also be parts of the organization that prefer to continue working with you. When switching suppliers, there are often delivery problems before everything has worked. Th...