Friday, December 4
Shadow

Business

   
How to Build a Strong and Powerful Brand

How to Build a Strong and Powerful Brand

Business
A strong digital brand is important for exactly the same reason you found on this blog, joined Facebook (and not Google+) or googled information about that Christmas present last year. Just as you and I search for information online, almost everyone, both existing and potential customers, are looking for services and products online. In this post, we have chosen to rewrite the digital brand and the tips, therefore, presume that you already have (or have set the concept for) a today analog brand. That being said, we are hoping for our very best tips for a strong and long-term digital brand - which will make customers find you (instead of the opposite): Define your target image and target audience 1. What are your values and what value do you create for your customers? In order to cr...
   
How to Convert More: This is How Lead Generation Works

How to Convert More: This is How Lead Generation Works

Business
Lead generation is a key concept for all B2B companies working with inbound marketing. Most business-to-business companies turn to a narrow and well-defined target group, which requires targeted marketing efforts. With the right strategy and elaborate content, you can make your website your best seller and bring home huge competitive advantages. In this blog post, we go over what lead generation is and answer some of the most common questions our customers ask us. First and foremost: what is a lead? A lead is a person who has shown an interest in a company's product or service in one way or another. For example, by downloading a directory or subscribing to a newsletter. A lead is getting ready to make a purchase decision but still needs to be processed. What is lead generation? ...
   
Seven Simple Mistakes That Make you Lose Customers

Seven Simple Mistakes That Make you Lose Customers

Business
There are many things that can cause you to lose customers. Sometimes the reason for losing a customer is more extensive, such as quality problems or the like. But more commonly, it is the small simple things that happen in the daily work that cause the customer to leave. Here are some common causes. You do not focus on customer benefit In all customer relationships, it is important to deliver customer benefit. The day you forget it and just focus on doing what you need and nothing more, then the journey begins to lose the customer. You are not available That the customer can reach you is crucial for a good relationship. Of course, the level of availability depends on several aspects, but on the day the customer feels that you are not available, that day they start looking for a new su...
   
What to do if you Unexpectedly Lose a Customer

What to do if you Unexpectedly Lose a Customer

Business
Every now and then, everyone happens to lose a customer. Regardless of whether you have delivered well and managed your work, there may be factors that cause you to lose a customer. Obviously, the risk is reduced if you do a good job. If nevertheless, it becomes a fact, the following efforts are recommended. First, try to take back your customer. Just because you have lost a customer does not have to mean that it is completely gone. The new supplier may not cover everything you offered. This may mean that you have the opportunity to continue to deliver but to a lesser extent. If there is a large customer, there may also be parts of the organization that prefer to continue working with you. When switching suppliers, there are often delivery problems before everything has worked. Th...
   

Lead Generation – How to Acquire new Leads for Sales Teams

Business, Leads
Lead generation and obtaining leads for the sales force is the guiding star of most companies and marketing departments, especially in B2B. Many SEO companies have an exaggerated belief that ranking is the holy grail but it is just one component of getting visitors to the site. A website should be built on the basis of the business concept that you want to support. Your marketing department and SEO agency will give you statistics that seem to show digital progress, but on the inside, you may know that rankings and traffic are not what the CEO really wants to improve without increased sales. You can reach more people by being data-driven and turning on processes, content, technology and embracing qualified lead generation. A good website strengthens the brand and employer branding. Bu...