Customers

Exceeding expectation. Delivering a little extra is an easy way to create a relationship with the customer. It can be a gift, a discount coupon or maybe a customized tip. But set the expectation at a reasonable level, let the little extra come as a surprise. Otherwise, the customer may have too high expectations from the beginning and be disappointed. Give a response. Answer the customer's questions quickly, otherwise, they continue browsing. Choose willing channels you want to communicate in and be quick with the response there. Rather a few channels with good response than many channels with poor response. Target Analysis. In what channels does your target audience hang? When do they shop? What questions do they have? By creating forums where customers can ask questions, for exampl...

Here you get five concrete and simple things to do to guarantee more sales. Hurry up Make sure you keep pace in all your sales processes. Return promptly, call back immediately and reply to an email without delay. If you follow a lead from the web within five minutes, you are 9 times more likely to convert them. Do everything to make sure that the process is moving forward, both at the customer and internally at your company. The chance is also that your competitors are not keeping pace, which increases the likelihood of you getting the deal and thus selling more. To speed on is in many ways a setting question. You can, of course, speed up even more if you benefit from technology and smarter working methods. Increased activity One of the simplest and most effective ways is to incr...

Inbound Marketing Inbound is about delivering more value to your prospective and current customers. The question is how is it going in today's situation, with plenty of marketing channels to choose from? Many companies utilize social media, digital advertising, content, SEO and so on. But the challenge, or the problem, is that they do not know what works. What really gives customers value? What activities will help you convert visitors? What makes them want to come back? In very many cases, we measure the number of likes, reach or website visits. But in all situations, all happy thumbs up (or what has now been measured) must lead to business transactions and beyond. Inbound is about that: How do I get the right leads? Leads that lead to business, which lead to satisfied custome...

One reason for all sales work is that there is a well-defined target group. In order to find potential customers, you must have a well-functioning process for how to prospect within the relevant target group. The prospects are usually a challenge for many. However, a good salesman who works in a structured and methodical way can often with very little effort in the daily work get tips on good prospects. Here are suggestions on activities that will help you find more potential customers with minimal effort: Ask your existing customers The absolute simplest and easiest way to get tips from potential customers is to ask your existing customers. Create a routine for each meeting with an existing customer to ask if they know someone who needs your solutions. A satisfied customer is happ...