Category: Leads

Most people working in B2B sales know the concepts of prospect, lead and buy signal. What the words really mean and what sets them apart, however, is far from being aware of. One reason for this is that different CRM and marketing automation providers use them in different ways....

Creating leads automatically sounds a bit like science fiction. In reality, it’s more science than fiction. Sellers generally spend a lot of their time trying to make contact with potential customers. When contact is established, more time is needed to qualify them and create dialogue. There is a lot...

Do you have a dedicated audience on Instagram? Want to convert your Instagram followers to leads? In this article, you will learn how to combine CTA (Calls to action) with Instagram features to get more leads for your business. 1: Link your profile movie to a lead generating landing...

An issue that is very common with implementation projects of CRM systems and especially Salesforce processes around leads. In this week’s article, we take a closer look at lead processes and qualification of leads. The most common is that the CRM system either has an item that takes the...

There are many lead generation strategies in B2B. You will also find many different channels and platforms to generate more leads. One of the reasons that there are so many different channels and platforms for generating leads is that sellers need more hot leads to qualify to make it...

Lead scoring is an important part of managing leads, helping you get the most out of your leads. You can score your leads based on the interest shown as the lead for your product or service and how well the lead fits into your target groups (categories), personas and...

Create leads! There is a lot of talk about how we can use the opportunity with digital channels to create what has become so popular lately – leads. I would guess that there are few of us who work with marketing and sales who do not recognize the word...

Generating leads is a process that involves visibility, availability, and marketing. Strategies such as Inbound & Content marketing are tried and tested in digital marketing to reach more potential customers and thus an example of how to get more leads. To be able to get customers to your company...

Good content on social media allows you to generate leads, many and qualified leads. In this blog post, we have collected 5 great tips that can help you create leads on social media. How to generate leads on social media? Sharing content on social media can be used to...

Generating leads – of both quantity and quality – is one of the most important goals of marketing and can be achieved with the help of inbound marketing. A successful lead generator engine is what keeps your inbox full of potential customers while you can have a sleep tomorrow....