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How to Optimize Your Conversions

How to Optimize Your Conversions

Leads
Conversion is about relevance: if you meet the needs of your potential customers, the page converts. We optimize your website or webshop to get your visitors to do what you want them to do, a continuous process that is usually called conversion optimization or (marketing term warning) CRO, Conversion Rate Optimization. CONVERT OPTIMIZATION - How to increase more sales and get more leads Let's take a simple example of what conversion optimization can have and how incredibly important it is: by increasing your conversion rate from 1% of visitors to 2%, your sales can increase 100%. By taking better care of the existing traffic on your site, you can thus greatly increase your sales without increasing the traffic. Good, is not it? Conversion optimization is about testing all the small ...
   
How to Convert More Facebook Leads into Customers

How to Convert More Facebook Leads into Customers

Leads, Marketing
Do you use Facebook ads to generate leads? Want to convert more Facebook leads to customers? In this article you will discover five effective tips to increase the chance of your Facebook leads becoming paying customers. The importance of the transition from leads to customers Too often we hear that people who have tested Facebook ads claim that the leads they generated were junk because it didn't lead to a sale. The problem is usually not that they are bad leads. The real problem is that companies are not doing enough to turn these leads into customers. Facebook is simply a tool you can use to deliver a message to a certain person. If companies get bad customers, it is often that their follow-up and strategy are poor. To say that Facebook does not work simply means that compa...
   
Inbound vs. Outbound Lead Generation

Inbound vs. Outbound Lead Generation

Business, Leads, Marketing
Although inbound and outbound lead generation share common goals, there are some differences between ways of working. We work out how they work and make sure you give you an insight you don't want to miss - hang out! Inbound lead generation Simply put, inbound lead generation is when you share content. Can be: downloadable guides, checklists and other content that add value to your target audience. The goal of the activities is to attract people from companies that meet your ideal customer to, voluntarily, provide contact information. Inbound lead generation is about taking people who have shown an interest and warming them up with different kinds of content to make them “warm” until a seller can be connected, book the meeting and close the deal. Outbound lead generation Is the oppo
   
How to Generate More Customers with Social Media

How to Generate More Customers with Social Media

Business, Customers, Leads
Social media is not just for individuals or large companies with strong brands. For you as a small business, there is much to be gained from being visible and active in social media. And it doesn't have to be difficult. Today, many are small business owners. Whether you are a craftsman, a hairdresser or a consultant, your personal brand and the company will be one and the same. When customers are looking for a suitable company for the next assignment, you will gain from being easy to find and have a clear offer. Your brand consists of three components: you should be easy to find, easy to understand and obvious to choose. Being clear in choosing means that you clearly communicate that you meet your target group's preferences and needs. It makes it easy to make the decision to hire you...
   
5 Tips to Generating More Leads

5 Tips to Generating More Leads

Leads
More and more companies are eyeing the positive effects of using inbound marketing when it comes to optimizing their content and working methods to generate traffic to their website. Traffic that at the next stage can be converted into leads and then customers. In this blog post, we share 5 basic tips on how to best generate more leads - with inbound marketing. About half of your web visitors will not return unless you are able to convert and collect information about them in any way. A working email address is the first thing a marketer can ask for here, but it's easy for visitors not to give away such personal information. Giving before taking is the key here and according to the inbound marketing method offer value before asking for information - as well as making sure it is obvious ...
   
Which Leads are Worth Your Time? How to Prioritize your Leads

Which Leads are Worth Your Time? How to Prioritize your Leads

Business, Leads, Marketing
You sit there with a long list of potential customers ahead of you. You are probably not working through it from the top down in alphabetical order, but starting with the ones that give you a good feeling in your gut about. But who is it that gives you a little extra attention? And why really? Here's how to prioritize correctly in the qualification process. A lead is a company or organization that has in some way been in contact with your company and has shown interest in you. It may be someone who has only visited the website, someone who has downloaded your material several times or someone who may have contacted you directly to hear what you have to offer. In other words: leads can look different and have shown different levels of commitment. But everyone is worth your time in one...
   
How to Qualify Your Leads

How to Qualify Your Leads

Business, Leads, Marketing
No matter how fantastic your product or service is, it will not add value to just about everyone, just always. There are those companies your offer is perfect for, and those that fall outside your sweet spot. To ensure that you as a salesperson spend your time most efficiently, you should spend time qualifying your leads at an early stage of the sales process. Qualification is about gathering information that helps you understand whether or not you should spend time continuing to process a prospectus. You can qualify companies during a so-called discovery call or by using open data insights. In this blog post, we will walk you through how to qualify leads most effectively. Qualification is about gathering enough insights to make a decision on whether it is worth it for you as a se...
   
How to Convert Your Leads!

How to Convert Your Leads!

Business, Leads
A statement of interest dips into the inbox. Do you throw yourself on the lead or wait for lunch? Your choice can have unintended consequences on how many interest statements you manage to convert into a reservation. But it is not only your skill that determines. Here we are talking about effective tricks for converting interest reports into conversions. It is important to forge while the iron is hot. But sometimes you do not have the opportunity or resources to feedback directly on the interest reports that come in. In these cases, it may be worth gold to set an autoresponder. In this way, you will make the potential course participants feel confirmed and assured that their inquiry will be answered. The easiest way to do this is to set up an autoresponder that thanks for your intere...
   
Lead Generation in Social Media

Lead Generation in Social Media

Leads
Lead generation in social media LEAD GENERATION, WHY IS IT USED? Lead generation in social media is the main source for reaching your leads! In advertising, lead generation is a way of creating consumer interests. This can be anything from initial contact to inquiries about a company's products or services. This data generation is then used to identify potential customers. A customer list in the form of e-mail addresses, names, telephone numbers etc. is an invaluable asset for companies. It is relatively inexpensive to build, and works for all types of companies. Generating leads is something that every company, regardless of business, should consider. WHAT IS A LEAD? There are different types of leads. A lead is, according to the English definition, someone with whom the seller has no...