Marketing

Mar222020 by switchleadNo Comments

How to Strengthen Your Brand Identity

Strengthen your brand identity Today we live in a digital world where technology can sometimes be quite square. It is a constant noise with many different messages on our channels. For the sender, it is a challenge to reach out with their message and content. With a clear digital identity that strengthens the company's brand and consistent use, one can reach out through the noise and have a better effect on the various channels. What is a digital brand identity and why is it important? Digital brand identity is more than just a logo, it is the way a company presents itself visually by uniformly applying the guidelines developed for the brand. The brand identity is a cornerstone of how you want the brand to be perceived in the market. The purpose is not only to be able to communi...

Mar182020 by switchleadNo Comments

How to Convert More Facebook Leads into Customers

Leads, Marketing

Do you use Facebook ads to generate leads? Want to convert more Facebook leads to customers? In this article you will discover five effective tips to increase the chance of your Facebook leads becoming paying customers. The importance of the transition from leads to customers Too often we hear that people who have tested Facebook ads claim that the leads they generated were junk because it didn't lead to a sale. The problem is usually not that they are bad leads. The real problem is that companies are not doing enough to turn these leads into customers. Facebook is simply a tool you can use to deliver a message to a certain person. If companies get bad customers, it is often that their follow-up and strategy are poor. To say that Facebook does not work simply means that compa...

Mar182020 by switchleadNo Comments

4 Ways to Create a Successful Brand

Brands, Business, Marketing

The right domain name, an aura of expertise and some simple tricks to get others to tell you why your business is fantastic. These four tips on successful brands you want to know! 1. Start with the domain name Most buying decisions today are made using the Internet and search engines like Google, and a strong domain name is absolutely crucial. You can choose between having a domain name that corresponds to your target group's search habits, such as travel.com, or a domain name based on your company's brand such as Nike.com. Strive to use as short domain names as possible, and if possible buy both .se and .com. Try to avoid hyphens in the address. 2. Become an expert and share knowledge Let's start by getting to know your company. Therefore, it is crucial that you create an image ...

Mar182020 by switchleadNo Comments

Inbound vs. Outbound Lead Generation

Business, Leads, Marketing

Although inbound and outbound lead generation share common goals, there are some differences between ways of working. We work out how they work and make sure you give you an insight you don't want to miss - hang out! Inbound lead generation Simply put, inbound lead generation is when you share content. Can be: downloadable guides, checklists and other content that add value to your target audience. The goal of the activities is to attract people from companies that meet your ideal customer to, voluntarily, provide contact information. Inbound lead generation is about taking people who have shown an interest and warming them up with different kinds of content to make them “warm” until a seller can be connected, book the meeting and close the deal. Outbound lead generation Is the oppo

Mar182020 by switchleadNo Comments

5 Crucial Tips for Building a Strong Brand

Brands, Business, Marketing

Why is a strong brand so important, and what can print clothes do to lift it? Maybe many are wondering, and just as many mistakenly believe that a brand is the same as a logo or a slogan, but it is so much more than that. A brand is about how customers, employees, and others perceive your business as well as your products and services. What thoughts, feelings, and associations appear when they see your logo and hear your name are mentioned. A brand includes everything from the graphic profile with which colors, patterns, and fonts are used, your website and how you advertise, to how you post and respond on social media and answer the phone. In short, your brand is the soul of the business in a nutshell. The brand is important to build and disseminate for several reasons. It c...

Mar182020 by switchleadNo Comments

Which Leads are Worth Your Time? How to Prioritize your Leads

Business, Leads, Marketing

You sit there with a long list of potential customers ahead of you. You are probably not working through it from the top down in alphabetical order, but starting with the ones that give you a good feeling in your gut about. But who is it that gives you a little extra attention? And why really? Here's how to prioritize correctly in the qualification process. A lead is a company or organization that has in some way been in contact with your company and has shown interest in you. It may be someone who has only visited the website, someone who has downloaded your material several times or someone who may have contacted you directly to hear what you have to offer. In other words: leads can look different and have shown different levels of commitment. But everyone is worth your time in one...

Mar182020 by switchleadNo Comments

How to Qualify Your Leads

Business, Leads, Marketing

No matter how fantastic your product or service is, it will not add value to just about everyone, just always. There are those companies your offer is perfect for, and those that fall outside your sweet spot. To ensure that you as a salesperson spend your time most efficiently, you should spend time qualifying your leads at an early stage of the sales process. Qualification is about gathering information that helps you understand whether or not you should spend time continuing to process a prospectus. You can qualify companies during a so-called discovery call or by using open data insights. In this blog post, we will walk you through how to qualify leads most effectively. Qualification is about gathering enough insights to make a decision on whether it is worth it for you as a se...

Mar172020 by switchleadNo Comments

7 Tips to Getting Loyal Customers Online

Business, Customers, Marketing

Exceeding expectation. Delivering a little extra is an easy way to create a relationship with the customer. It can be a gift, a discount coupon or maybe a customized tip. But set the expectation at a reasonable level, let the little extra come as a surprise. Otherwise, the customer may have too high expectations from the beginning and be disappointed. Give a response. Answer the customer's questions quickly, otherwise, they continue browsing. Choose willing channels you want to communicate in and be quick with the response there. Rather a few channels with good response than many channels with poor response. Target Analysis. In what channels does your target audience hang? When do they shop? What questions do they have? By creating forums where customers can ask questions, for exampl...

Mar172020 by switchleadNo Comments

What is Relationship Marketing?

Marketing

By working actively with relationship marketing you have a lot to gain. More and more loyal customers mean you generate better results - no matter what you sell. In addition, you get a completely different long-term view of the business than if you focus solely on acquiring new customers. Let's start by looking at what a customer relationship really is. As we see it, a customer relationship is characterized by three conditions: Added value Trust protractedness Often, one or two of the conditions for creating a long-term and fruitful customer relationship are not enough. It is the combination of these that together form the strength of a customer relationship. At the same time, it might be a good idea to take a look at each of the conditions. Added value In the custome...

Mar172020 by switchleadNo Comments

10 Tips to Increase Sales in your Online Store

Leads, Marketing

Do you sell far too much in your online store? Then you can read something else. But if you want ten accurate tips that are sure to increase sales in your online store then you should read on. Whether your e-commerce is newly started or if you are experienced and sell well, you obviously want to sell more. To help you, we have put together a thorough guide with our ten most proven tips for better web store conversion. Fix all ten and convince even the most skeptical visitor to shop with you! 1 Write great product descriptions A successful product description can determine whether you can sell or not. But it's not about luck. Here are the tricks for writing selling product descriptions as a professional. Establish a problem and solve it What separates a good product description from ...