Wednesday, October 28
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Marketing

   
What is Marketing Automation?

What is Marketing Automation?

Marketing
Automating your marketing can prove to be extremely valuable. A survey showed that 80% of marketers who automate parts of marketing generate more leads, and increase their sales by 77%. Marketing Automation helps both sales and marketing departments to free up more time and thus become more efficient. In addition, it is a great way to increase engagement from customers and followers. But automated marketing is not about finding a tool that a bit like that where magic fixes everything for you. It requires a lot of planning and testing, and there are a lot of pitfalls. What is marketing automation not? Instead of explaining what automatic marketing is, I think it's better to start from the other side; what it is not. A very large part of companies believes that marketing automation is...
   
What is Marketing Automation?

What is Marketing Automation?

Marketing
The idea of ​​Marketing Automation is to give you a better effect on your marketing and communication with your leads and customers. So if you have limited time and want more customers, this is something you want to take a closer look at. Maybe you have heard the term Marketing Automation before? It is especially popular with media agencies and may sound good, but for an "outsider" it is not entirely clear what it actually is. So what is Marketing automation really? Simply explained, it is a collective name for a number of things that happen "under the hood" in your marketing machinery. You often use a combination of automated e-mail, messenger bots, SMS, etc. There are different points of contact with your leads that happen at "just the right time" as they are most receptive and