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How to Build your Personal Brand

10 tips on how to build your personal brand

Your personal brand is briefly your professional reputation – how you are perceived by people in your surroundings, what you stand for, what makes you unique and it is created by the impressions we give to other people.

Working with your personal brand can be seen as a long-term investment and is about self-awareness, where you have knowledge of your strengths and values. Here are ten quick concrete tips on how to build your own brand.

1. How do you want others to see you?

What are your goals, aspirations, and dreams? Start reflecting, then set some goals and write down what you want to achieve with your personal brand.

2. Who are you in the eyes of others?

Is your image consistent with how others view you? Ask some colleagues how they would describe you as a person. Your professional reputation is by far your foremost asset. How do others look at you and how do you want others to see you?

3. Be yourself.

With point two said, build your personal brand after who you are and not after pretending to be someone you are not. Share yourself and show who you are as a person.

4. Find your strengths and unique qualities.

Think about what makes you unique and makes you stand out. How can you then convey and visualize it? Building a personal brand is about highlighting your best pages.

5. Your digital brand is important.

Increase the visibility of your brand in the digital world, see social media as a tool to reach out with your personal brand. Remember to be active on, for example, Linkedln. Here you have the opportunity to introduce yourself and communicate your strengths.

6. Be passionate.

Passionate people are the ones that create attention and that attract others with their energy. Show that you like what you do and show your commitment.

7. Dare to take lessons and be inspired by others!

Run your own race, but don’t forget to bring in new thoughts and experiences. What inspiring people do you have in your area and what can you learn from it?

8. Practice your short elevator speech

Practice a short presentation of yourself, and reflect on how you express yourself and what words you choose if you only have a minute on you. Feel free to test on a colleague or friend!

9. Take a stand!

An effective way of appearing is to take a stand and debate on various issues in your field on, for example, social media. Make yourself visible so that your network knows you exist and what you are passionate about.

10. Work consistently with your personal brand.

A personal brand is nothing built up in one day. It is something that you build up for a long time so let it take the time needed. Hopefully, you start getting positive reactions soon.

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