How do I sell products directly on Instagram?
Shopping on Instagram allows you to sell simpler and smarter, right in the flow of Instagram. With a post that contains product tags on Instagram, your followers can easily access prices, product details and the Buy button – all without having to leave the post or Instagram. Perfect for increasing sales and facilitating the purchase flow for those who enjoy what they see.
What do I need to get started?
To get started with Instagram shopping, your business needs to be approved by Instagram. To be approved, you must meet the following:
- Your company must sell physical products and meet the terms that Instagram has in its sales agreement for sellers and trade policies.
- Your company must be converted to a company profile.
- Your company profile should be connected to a Facebook directory, where your products can be found. You can create and manage this in Facebook Business Manager or directly on the company page on Facebook.
When the above requirements are met, all points are reviewed to give you access to the function. Instagram announces that this may take a few days, but sometimes a little longer if they need to look at the account more carefully (eg if you sell some different products). When approved, you receive a notification from Instagram and can then turn on product tagging via Settings – directly in the app.