Building Brands

Getting Leads

Getting Leads and Building Your Customer Base

Getting Customers

How to Maintain Customer Satisfaction

Less than a decade ago, “running a business” meant that you were actively selling daily, and interacting with customers. Although this still applies today, the interaction with customers takes place at a deeper level than before. Interacting with customers involves actively selling, interacting, sharing and listening. Just as in...

5 Common Mistakes Companies Make in Their Customer Interaction

1. Content that does not appeal Consumers are exposed daily to a large number of messages from companies. Therefore, to reach your target audience, the key is to succeed through the great rush of messages. In order to succeed, your communication cannot be milk. As a result of fierce...

Top Factors That Build a Strong Brand

In this post, we shed light on three conclusions about what it takes to build a strong brand, whether you work in B2B or B2C. And just because it should be crystal clear – by a strong brand I mean (only) a brand that drives sales or justifies a...

What Does Lead Qualification Look Like?

An issue that is very common with implementation projects of CRM systems and especially Salesforce processes around leads. In this week’s article, we take a closer look at lead processes and qualification of leads. The most common is that the CRM system either has an item that takes the...

10 ways to Capture More Customers with Lead Magnets

The best way to capture more customers is to offer so-called “lead magnets”. There are a few different ways you can use it. Think about which is best for your business and your business. Your offer should be specific, of value to your visitors and combined with you getting...

How to Generate More Leads & Business in B2B

There are many lead generation strategies in B2B. You will also find many different channels and platforms to generate more leads. One of the reasons that there are so many different channels and platforms for generating leads is that sellers need more hot leads to qualify to make it...

How to Work with Lead Score (Scoring Leads)

Lead scoring is an important part of managing leads, helping you get the most out of your leads. You can score your leads based on the interest shown as the lead for your product or service and how well the lead fits into your target groups (categories), personas and...

Find Customers? How to Get Your First Customers (Fast!)

Which customers do you prefer? Think about who your customers are and in what context they are. Note when encountering dream customers. Maybe they exist in specific networks or in a certain area? When you list your dream customers, there are various aspects to consider such as what you...

How to Get Lost Customer Back: 4 Steps

Even for the best companies, a customer may decide to leave and go to the competitor instead. For anyone who owns or runs the company, it feels like when you see your favorite player leave the team you’re cheering for, to start playing in another team. It’s like some...

5 Steps to Better Customer Care and More Satisfied Customers

There are things in the corporate world that feel obvious. For example, to have a great product at a good price and market it. But what comes next? After a purchase? This is how you create satisfied customers. Contrary to what some believe, the deal is far from closed....