Many people believe that marketing alone can create a strong brand, but much more is needed. You need to start from the ground up so you know what message you want to communicate. But clearly, a strong brand sells and it doesn’t have to be that hard.
If you want to challenge your competitors and increase your market share, then it is worth investing in strengthening your brand. We thought of helping you along the way and outlining why you should have a good brand, what is important and what it can give you and your company.
What is a trademark?
A trademark is a name, symbol, or sign used to identify products or services. But the brand is more than the graphic logo, it is a promise of what you deliver to your customers but also what you stand for internally. A strong brand is built from the inside and your employees must be on the train to achieve the company’s vision and goals. In order to achieve this, it is good to set up a communication strategy and how you should go about ensuring that messages and values reach all parties.
Why is a good brand important?
During an ordinary day, you are constantly surrounded by brands. From the morning coffee and breakfast to the evening’s TV program. The more brands that emerge, the more important it is that you have a strong brand that stands out. Today, there are also many customers who seek information on their own via the web and social media, so it is extra important to be seen and seen correctly.
Competition is fierce and what determines is not always the product but much in the choice is also in the brand itself. Here are some tips along the way because a good brand inspires confidence and thus increases your sales.
5 reasons why you should strengthen your brand
- Team spirit and motivated employees – through an understanding of the brand internally, this creates increased pride and commitment
- Recruitment – through a strong brand you attract good staff and retain it
- Stands stand – in crisis situations, strong brands are not hit as hard
- Attractiveness – a strong brand attracts lighter customers, stakeholders, suppliers, and retailers
- Business development – through branding, management develops and can steer the company in the right direction
6 steps to a strong brand
Understand the purpose.
Think about what you have in mind for your business. Try to understand what image your brand has towards staff, customers and other stakeholders. What do you offer that no one else does and what values do you have?
Document and try to formulate what you come up with for valid purpose, values etc.
Be consistent. Let your documentation form the basis for product development, business model, recruitment, interior design, assignments and more. Be consistent and persistent in your communication both internally and externally. Building or changing an image takes time.
Communicate clearly. Find a simple and clear message that describes why your business exists. Less is more.
Pricing right over time. As your brand gradually grows stronger, you can also increase the price over time. A customer pays more for a product or service if they feel trust in the brand and that it lives up to the message and values it communicates.
Evaluate. Follow up annually and adjust as for the best results. If you were interested in reviewing your brand and getting help with strengthening it, we are at your disposal. Feel free to contact us to know more!