In order to distinguish yourself from the competition, it is important that you think from the beginning how you want to build your brand. When shopping for a product you often think about what kind of brand you buy, do you choose Adidas or Nike when buying a pair of running shoes?
The answer is usually that you usually choose the brand you attach yourself to. We all have personal preferences for different brands. All of these brands have succeeded in creating an identity that many people associate with.
Your brand is what your customers say about you when you are not around. It is important to become knowledgeable, well-liked and reliable for your customers if you want to build a strong brand.
Build a strong brand
When creating your brand strategy, it is important to know what name your company will have. A few tips for a good company name is that it should first and foremost be easy to remember.
Also, keep in mind that the name should be unique and different from your competitors. Depending on which industry you work in, it may be smart to have a name that connects to your professional business.
Last but not least, it is important that you avoid using trendy words. Choosing a trendy word may mean that you may need to change your name already after a couple of years because the name you chose is no longer right in time.
One of the most important aspects to consider is what your logo will look like. Your brand should not only have a good name but also a fresh look. Your logo is extremely important because when people see it, they will associate it with your company. Keep in mind that a simple thing like color can increase brand recognition by 80%.
Being able to build trust with customers is the key to success. Statistics show that 73% of customers who continue to buy from a brand do so because they are offered good customer service.
Keep in mind that you should have a content strategy for your brand. Almost half of all brands do not have a content strategy. Customers expect to find web content they are interested in from your brand.
Your branding must be personal
Keep in mind that you are your brand! When starting your own business, it is important that you know how you want to be perceived by others. During your brand building, it is important that you convey the right feeling, values, promises, investments in efficient service etc. How customers will perceive your brand simply starts with you!
Building up your personal brand takes time – see it as a long-term investment. In order to create a strong and personal brand, it is important that you know your goals and values. Here are a few tips that may be of use to you who want to personalize your own brand.
It is important that you know how you want to be perceived by other people. Also, think about your goals and dreams. Write a list of goals, both short-term and longer.
How do other people look at you? To be able to answer this question it may be good to check with friends and family, how would they describe you? It is important to know how others perceive you because you want your customers to get the right picture of you.
It may sound clumsy but think about being yourself. Show who you are and share yourself. You don’t want to be perceived as fake!
Social media is a must in today’s digitized world. You do not need to be visible everywhere but at least choose a platform on which your customers are active.
Inspired and dared to learn from others about how to become a professional in their industry.
If you are reading an interesting question or statement in your area of expertise, feel free to comment or debate the issue. It’s a smart way to create new contacts and learn new things.
Spread your brand
Once you have defined your brand, it is important that you use effective distribution channels to reach out and get customers to recognize you. If you have a logo, it is important to show it and place it everywhere.
Your brand must be integrated into the company. From talking to customers over the phone to the clothes you wear, your business cards and your e-mail signature. Make it visible everywhere in the company.
Create a good slogan that is meaningful and memorable, remember to keep it concise. It should capture the central part of the company.
It is essential that you are loyal to your brand. If you are not, you will lose customers and find it harder to find new ones. You must live by the promises and values that your brand stands for!
Last but not least, you must be consistent! If you are not, you will not succeed in building your brand.
Building a brand takes time and is crucial to the life of your company. In order to stand out among the competition, it is important that you are personal and stick to your word. Keep in mind that from the design of your logo to the way your web page looks are important aspects of how the customer will perceive your brand.
Through inbound marketing, your brand sets the foundation for your business. Whether it is your logo, your value base, the messages you send out or the customer service you provide, they play a major role in building your brand and giving customers a reason to buy from you. Once you have created the trust and credibility of your customers, sales will increase and lead to stronger customer loyalty.
What does your company do to build a strong brand? Share additional tips on how to work with your own brand.