Building a strong brand requires a solid brand strategy and robust implementation capability.
Your brand is more than your logo. Your brand communicates your company’s personality and shapes your customers’ perceptions of who you are. Your brand should project the expectations and promises you want to convey to your customers in terms of quality, service, reliability, and reliability. And it will create the trust and loyalty of those who do business with you. A strong brand identity helps customers distinguish you from your competitors and influence their purchasing decisions, which directly affects profitability.
Creating a strong brand requires a thorough branding strategy – based on your primary goals, your competitors, your actual product and your unique offer – before defining your unique brand identity as a thing to give you an edge over competitors. However, a brand is nothing if not has a clear visual identity. With a unique design and graphic form you get a visual identity. The visual identity, consisting of the name, logo, font, color palette and unique design elements, should convey the company’s image and value foundation. It is one of the cornerstones of a communication strategy for an organization.
With a strong brand identity in place, your brand now radiates values that place the company in the minds of consumers, attract new customers and increase sales revenue. Generally, weak brands are heavily dependent on pricing and short promotional incentives.
Weak brands also suffer from low customer recognition with less frequent purchases as a result
Consistent branding is the key to success
Consistency in branding takes you to the next level in marketing and creates reliability and credibility through recognition. Brand recognition is not just about getting your name out there. It’s about helping consumers get to know your brand on a personal level.
More importantly, unless you build your brand promise around reality or consistently live up to it, your branding efforts are meaningless. Brands are built through consistent delivery of the brand promise through all stakeholders’ touchpoints. It is the consistent, desired experience that builds trust and forms the basis for loyalty and marketing.
How to ensure consistent branding
A well-known challenge for many brand managers is how to ensure that all material that supports branding reaches the stakeholders in an organization with the same message at the right time. Traditionally, the distribution of branded materials such as logos, images, graphic profile elements, fonts, letter and presentation templates has been sent. via email, linked via intranet or shared from any server.
These are methods that are both unpredictable and incorrect because they lack precision and control over who receives the information and who act according to the brand’s guidelines. The consequences of this are often that outdated material is circulated and used in communication which in the long run completely dilutes your brand identity.
Communicate the brand online
Making your brand strategy accessible through an online BrandBook eliminates the many challenges associated with traditional brand management while providing a dynamic, flexible and constantly up-to-date brand management. Therefore, create a reliable platform for your brand that ensures 100% availability and validity for all brand features material, 24/7.
Leave no room for misunderstanding or trade mark compromise. An online BrandBook gives you the opportunity to guarantee and secure consistent branding and provides you with a solid and reliable platform for building and maintaining a strong brand with a clear identity.