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What to do if you Unexpectedly Lose a Customer

Every now and then, everyone happens to lose a customer. Regardless of whether you have delivered well and managed your work, there may be factors that cause you to lose a customer. Obviously, the risk is reduced if you do a good job. If nevertheless, it becomes a fact, the following efforts are recommended.

First, try to take back your customer. Just because you have lost a customer does not have to mean that it is completely gone. The new supplier may not cover everything you offered. This may mean that you have the opportunity to continue to deliver but to a lesser extent.

If there is a large customer, there may also be parts of the organization that prefer to continue working with you.

When switching suppliers, there are often delivery problems before everything has worked. Therefore, try to maintain the relationship so that you can act quickly if there is an opening.

Second, contact all existing customers to see if you can offer them additional services. Up-selling to existing customers is usually the fastest way to increase sales. Also, be sure to ask customers if they have people in their network who may benefit from your services.

Third, you should also contact companies that are in the same industry as the customer you lost. If you have done a good job for a company within an industry, it is usually much easier to get new customers in the same industry.

If you have a large customer loss compared to your colleagues or other players in your industry, you probably need to look at how you handle your customers both in terms of relationship and delivery

Third, contact any company that is in the same industry as the customer you lost. If you have done a good job for a company within an industry, it is usually much easier to get new customers in the same industry. It may also be that one of the other companies has opted out of you earlier because you worked with a competitor.

Finally, always keep an active new sales going. It is the best “vaccine” against the effects of losing customers.

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